That future with artificial intelligence (AI) applied in marketing has already arrived, and grants digital marketers a world of tools designed to automate tedious tasks, gain valuable insights, and optimize their campaigns. In this article, we’ll explore the best AI marketing tools available and how they can benefit your digital marketing efforts.
But let’s start from the beginning…
What is an AI marketing tool?
Yes, an AI marketing tool is a platform or software that uses artificial intelligence and machine learning algorithms to automate and optimize various marketing tasks. It’s no more and no less than that. These tools can help your business improve marketing performance, increase ROI, and achieve better results from your campaigns.
Some common examples of AI marketing tools include bid and budget management software, ad copy creation tools, and audience targeting platforms. But that’s just the tip of the iceberg.
Which is the best tool for AI in marketing?
Choosing the best AI marketing tool depends on your specific needs and goals. We can talk about AI marketing tools for digital marketing and affiliate marketing, or about whole AI marketing platforms that cover everything you could ever need in marketing. Let’s take a look at these three types of AI marketing tools.
Best AI tools for digital marketing
Yoast SEO is a free WordPress plugin that uses artificial intelligence to assist in optimizing website content for search engines. Its features include internal linking ideas, keyword optimization, and readability analysis.
Albert is an autonomous AI marketing platform that uses machine learning algorithms to automate and optimize various marketing tasks. It helps businesses improve their marketing performance and achieve better ROI through creative design, audience targeting, and campaign management.
This is a social media listening platform that employs AI to track brand mentions, sentiment, and trends. Hootsuite Insights offers helpful insights into customer behavior and preferences through its machine-learning algorithms. One of its unique features is sentiment analysis enabled by AI, which allows marketers to modify their strategies as necessary.
It’s a well-liked, free tool for tracking websites and apps. Automated insights, customer analysis that uses machine learning, and smart lists for remarketing are some of its AI-powered capabilities.
Using conversation intelligence, Gong is an AI-powered tool that assists digital marketers in increasing their sales effectiveness. It analyzes sales calls using machine learning algorithms to offer insights into the most successful sales techniques. Gong can also assist sales teams in identifying their weak points and enhancing their closing-sales strategies.
A free version of Zoho CRM, a customer relationship management solution, is available for up to three users. Lead scoring, sales forecasting, and chatbots for customer assistance are some of its AI-powered capabilities.
Based on user search queries, AnswerThePublic is a free platform that uses AI to produce content ideas. Digital marketers can use its findings to find pertinent subjects and keyphrases for their content initiatives.
Digital marketers may use Cortex, an AI-powered platform, to build social media content that is more captivating and efficient. In order to get data about the kinds of material that resonate with audiences, machine learning algorithms are implemented to study user behavior and preferences.
Canva is a well-known graphic creation program that provides a basic free version. Making professional-looking images for social media and other digital marketing platforms is simple with its AI-powered design tools.
Adext AI is a digital advertising platform that optimizes advertising campaigns using machine learning algorithms. Based on performance information, it can instantly modify ad targeting, bids, and creative aspects. By focusing on the correct audience and optimizing ad spend, Adext AI may assist digital marketers in raising ROI.
Best AI tools for affiliate Marketing
Two popular and powerful tools in the space of affiliate marketing are Geniuslink and TUNE. Let’s take a look at both of them:
It uses AI to intelligently route users to the most relevant content based on their location, device, and more. This ensures that affiliates are maximizing their ROI by providing the most personalized experience for their users. Additionally, Geniuslink offers real-time analytics and insights to help affiliates optimize their campaigns and make data-driven decisions.
This platform provides predictive analytics and real-time reporting to help users identify trends and opportunities for improving their campaigns. Additionally, TUNE offers fraud prevention tools to ensure that clicks and conversions are legitimate, protecting affiliates from losing money due to fraudulent activity.
Top AI marketing platforms
When it comes to AI-powered marketing platforms, there are a few standout options that businesses can turn to for powerful automation, analytics, and optimization capabilities. Two of the most prominent are Salesforce Marketing Cloud and Adobe Marketing Cloud.
Salesforce Marketing Cloud
Salesforce is a comprehensive platform that offers advanced features for email marketing, mobile marketing, and social media marketing. Its machine learning algorithms can analyze vast amounts of data to provide insights on customer behavior and preferences, allowing businesses to create more effective campaigns that resonate with their target audience.
Salesforce Marketing Cloud also offers AI-powered personalization features that can deliver personalized experiences across channels, helping businesses to build stronger relationships with their customers.
Adobe Marketing Cloud
This is a versatile platform that offers a wide range of features for digital marketing. Like Salesforce Marketing Cloud, Adobe Marketing Cloud uses machine learning algorithms to analyze data and provide insights on customer behavior and preferences.
This suite also offers AI-powered personalization and optimization features that can help businesses to improve the performance of their campaigns. With its tools for content creation, campaign management, and analytics, Adobe Marketing Cloud is an all-in-one solution for businesses looking to leverage AI to take their marketing to the next level.
So what AI marketing tool should I go for?
The world of AI marketing tools is vast and constantly evolving, with new platforms and features emerging all the time. It’s important to carefully evaluate your needs and goals before selecting a tool that will best suit your business.
If you’re feeling overwhelmed by all the options, don’t worry – you can always try out a few platforms and see which one works best for you, as most of them provide free versions prior to license buying.
AI technology is here to assist us, so let’s embrace the power of AI services and use it to take our marketing strategies to the next level. What are you waiting for? Go ahead and explore the world of AI marketing tools, find the one that suits your needs, and start taking your business to new heights!