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01. Overview

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Smart Radio is an innovative app that analyzes radio signals and data 24hs a day through Artificial Intelligence. This app allows the client to know the exact moment when an advertisement is being launched. 

02. The Challenge & Solution

To analyze data in real-time and deliver those numbers in record time, Vanguard-X designed an alternative algorithm to compare even low-quality audio through Machine Learning.

Usually, big enterprises launch paid advertising in diverse radios across the region looking to position a product or company name. According to a market study, the advertisement must be released at a specific time of the day (primetime, morning, evening, or night). Who ensures the client that the agreement is genuinely being executed?

It was necessary to implement a safer system. Here is where Smart Radio comes up. Smart Radio “listens” to recordings from different radio signals all day long through AI, which allows us to know precisely at what time that advertisement is displayed. In this way, we can prove that the deal is fulfilled as agreed. 

This system includes an algorithm that works very similar to platforms such as Shazam (an application that can identify music from your device). It has a high accuracy percentage when finding radio signals every hour, making it highly effective to analyze radios from different countries or cities worldwide.