The fintech industry is in a state of dynamic evolution, particularly in small and medium-sized businesses. As we navigate amidst numerous changes, the fintech landscape is rapidly transforming, with traditional ideas about physical cash and banking being questioned and reimagined.
Implementations of artificial intelligence, machine learning, and blockchain are influencing the future of fintech, enhancing efficiency and bolstering security. Digital currencies, ‘buy now, pay later’ models, mobile payment solutions, smart contracts, neobanking, and RegTech are also emerging as convenient and secure alternatives for customers, shaping that future.
Following a challenging year in 2022, the finance arena for startups and companies is on the cusp of further disruption, which promises to reshape the future of fintech in 2024.
With all these exciting developments in mind, this blog post aims to provide you with a detailed overview of the top 10 fintech trends to watch out for in 2024. By delving deeper into these trends, you’ll gain valuable insights into the ever-evolving fintech landscape and stay ahead of the curve.
So keep reading to uncover the latest innovations and opportunities that will shape the future of fintech!
1. AI and Machine Learning
Artificial intelligence (AI) has become an indispensable component of the fintech world, catalyzing a remarkable transformation. The advancements in this cutting-edge technology, along with machine learning (ML), AI software development services, and custom financial software development, have played a pivotal role in the fintech industry’s evolution.
Now, fintech companies are empowered by AI and ML to seize new opportunities and foster innovation in a highly competitive market. For example, these technologies have enhanced various banking processes, including payments, investments, and risk management.
Furthermore, they have also enhanced fraud detection and customer experience.
For example, companies can now use advanced tools to analyze massive volumes of transactional data. Algorithms make it possible to swiftly identify patterns indicating potential fraudulent activity and promptly flag them. This shift in focus toward fraud detection is being observed in the fintech industry.
AI chatbots and virtual assistants have played a vital role in the fintech industry, enhancing customer service and improving operational efficiency. These intelligent systems serve as effective alternatives to human customer service, providing round-the-clock support and instant responses to inquiries.
AI chatbots and virtual assistants have the ability to gather customer information, providing companies with valuable insights into their financial health. This allows businesses to offer relevant financial services that meet their specific needs. We’re now ready for a whole new level of personalized financial services!
The future of fintech looks promising in 2024, with AI playing a central role in driving its success.
2. Buy Now, Pay Later
BNPL, or Buy Now Pay Later, is a financing option that has gained immense popularity globally.
Based on recent research by Grand View Research, the Buy Now Pay Later (BNPL) market is projected to reach 6.13 billion in 2022, with an estimated compound annual growth rate of 26.1% from 2023 to 2030.
Being a flexible financing method that enables purchasing products and paying for them in the long term without interest rates, the BNPL model has gained popularity among consumers. This model is particularly appealing to the millennial and X generations, who demonstrate a greater sense of financial responsibility and concern for their credit history.
BNPL also offers advantages to business owners, including increased sales, a decrease in abandoned carts in their online stores, and MORE custom financial software development services and solutions.
For instance, when BNPL providers partner with retailers and create integrations with eCommerce platforms, sales tend to surge. Moreover, consumers feel more inclined to make purchases, resulting in a boost in retailers’ revenues.
This is why BNPL has evolved as a fintech industry trend that will further intensify in 2024.
3. SaaS
The fintech sector is poised for a transformative shift in 2024, primarily driven by the growing software as a service (SaaS) industry. SaaS offers the convenience of cloud-based applications, eliminating installation hassles and costs and allowing businesses to focus on enhancing the customer journey.
The fintech industry has witnessed remarkable success with Software as a Service (SaaS). A key factor behind this triumph is the robust implementation of security measures, providing peace of mind to companies.
Additionally, SaaS offers inherent flexibility and scalability to meet the evolving needs of fintech users. Projections show that SaaS in fintech will grow exponentially by 623 billion this year, with an impressive annual growth rate of 18% expected for 2024.
For instance, lending digital platforms have fully embraced the benefits of SaaS. These platforms have leveraged cloud technology and take advantage of the SaaS model because of their scalability opportunities, ease of use, and maintenance.
In addition, lending digital platforms have capitalized on data accessibility and integration since SaaS solutions are accessible every time everywhere.
SaaS is revolutionizing the fintech landscape with its secure, adaptable, and prosperous financial services software development solutions. The rapid growth of the SaaS industry has led to major events, like SaaSTR 2023, where founders and experts gather to discuss key trends, including fintech.
4. Mobile Payments
The fintech landscape in 2024 is poised to be significantly shaped by the growing trend of mobile payments. According to Insider Intelligence’s forecast, despite the pandemic bump, the mobile commerce share of total retail will reach 8.7% by 2026. This explains the popularity of mobile payments as a trend in 2024.
Several factors contribute to this prediction. First, the number of unique users is expected to surpass one billion by 2024, according to Juniper Research.
With the rise of mobile commerce, digital wallets will also become the most preferred online payment method by 2024, accounting for over a third of all payments globally. This trend is driven by the convenience and security offered by mobile payments, making transactions quicker and safer.
Additionally, the integration of payment systems into platforms, a concept known as embedded finance, is another factor that could boost the use of mobile payments. Lastly, the on-demand pay or earned waged access, which has seen a significant increase in search volume, further underscores the shift towards flexible, mobile-centric payments.
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5. Open Banking API
Open banking API integrations are set to be game-changers in the fintech industry in 2024. Considered a system that allows third-party developers to build applications and services in financial institutions, the open banking API trend is driven by several factors. These include the unrealized potential for growth, transformation, and collaboration fostered by fintech software development companies.
Embracing open collaboration between fintechs and banks allows users and companies to enjoy seamless data sharing, enhancing the efficiency and speed of financial services, according to the Fintech Times.
Additionally, open banking allows people to discover unique financial experiences by sharing data via standardized APIs. It also allows for the creation of personalized financial services, improving customer experience.
Consequently, the number of API calls for open banking is expected to grow by 645% in 2024 globally.
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